See the path. Trust the process. Move forward.
In a world where chaos and overwhelm are the norm, imagine feeling grounded —anchored by genuine connections and clear direction, creating a path forward with confidence.
Amidst the noise and complexity, The Strategy Department™ provides clarity, stability and a path forward. We bridge the gap between planning and execution, helping you identify blind spots, streamline operations and develop structured roadmaps for sustainable growth.
You already have what you need—we help you see it, organize it and make it work.
Whether you’re scaling, transforming or breaking new ground, we make the complex clear so you can focus on what matters most: achieving extraordinary results. As an extension of your team, we are your trusted partners in success.
Alicia Darrow
Over 20 years in sales strategy, communications, marketing, business development and collaborative consulting. A natural connector, Alicia bridges gaps between people and ideas, helping teams achieve successful outcomes through mindfulness and effective communication.
Cass Moore
With over 20 years in business development, marketing strategy, communications, and creative design, Cass excels in driving growth through strategic planning and execution. She utilizes active listening skills to develop client-focused solutions that align with business objectives.
What we stand for
Our Mission
We transform strategies into action for optimal results. We validate your priorities, create actionable plans and coach teams to execute strategies that work for you.
Our Approach
We integrate curiosity, strategic communications, market research,
and coaching to align strategies with your business vision. We uncover growth opportunities and hidden strengths to enhance your culture.
Our Expertise
We have developed strategies for clients in construction, environment, mining, coaching and wellness sectors. Our experience with global organizations provides insights into effective strategies. We offer practical advice tailored to your needs.
Our Foundation
Candor
We tell the truth with kindness
We bring authentic perspective grounded in humility and respect. It takes courage to have hard conversations, and we do it because we believe truth-telling is an act of kindness. We share insights and recommend the best path forward based on what we’ve learned from you and our experience.
Collaboration
We create belonging through connection
We create space that encourages creative insights, deepens connection, and cultivates belonging. Together, we develop solutions that blend your expertise with our guidance, driving sustainable growth.
Clarity
We cut through complexity
Strategy means nothing without execution. We help you see what truly matters, creating confidence in your path forward. Our commitment to your vision and dedication to this work drives us to deliver clarity that moves you forward.
Our clients
We help businesses of all sizes grow and succeed. Drawing on decades with global firms, we now partner with smaller enterprises and act as fractional team members for larger organizations.
With 50+ years of combined experience in business development, marketing, communications, and stakeholder engagement, we deliver strategies that drive results.
The Strategy Department™ bridges the gap between strategy and implementation—identifying, operationalizing, auditing, and evolving growth, marketing, and engagement strategies. Our data-driven approach connects teams to purpose and impact, creating solutions that resonate and deliver lasting success.