The Strategy Department

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Industries

Our areas of expertise

and who we work with.

Our expertise spans a wide range of industries, giving us the ability to recognize patterns, anticipate challenges, and bring fresh solutions that drive meaningful results. From professional services and construction to architecture, engineering, health & fitness, and mission-driven organizations, we tailor our strategies to the unique context of each sector. By applying lessons learned across industries, we create approaches that are both innovative and practical, helping clients adapt and thrive in a rapidly changing environment.

Where candor accelerates progress, collaboration unlocks potential, and clarity drives growth.

Technology & Consulting

Progressive Design-Build Water Reclamation Facility

The Strategy Department partnered with a regional construction contractor and engineering design firm to quarterback their $70M Progressive Design-Build pursuit for California Water Service’s Water Reclamation Facility in Southern California. Within 9 weeks, the team developed a competitive proposal emphasizing innovation in phased MBR delivery,…

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Movement & Health

Less Fear, More Excitement: Scaling a Therapeutic Mindfulness Brand

Tina Langdok is a yoga therapist and mindfulness teacher with decades of experience, supporting people navigating ALS, Parkinson’s, cancer, grief, and major life transitions. Her approach combines mindfulness, therapeutic yoga, and neuroscience for people who may not see themselves as “yogis.” Partnering with The Strategy…

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Clean Energy

RNG, No Time to Waste Campaign

In the Environment Market of a 10,000+ person global consultancy, strategy activation moved from slide decks to daily practice. By focusing on client prioritization, building a central Knowledge Hub, and creating a phased growth roadmap, the team improved pursuit discipline, strengthened win rates, and built…

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Environmental Services and Sustainability Consulting

EHS&S Business Transformation — Workshop Design & Delivery

We partnered with the EHS team to run a growth-focused workshop that aligned leaders across regions. Together, they identified priority markets, clarified differentiation, and addressed talent gaps. The result: stronger collaboration, a clearer growth path, and a strategy to expand into new sectors while deepening…

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My experience with The Strategy Department has been fantastic! In a world that is so fast paced and stressful, it is a breath of fresh air to have a team who you can trust to get it all done. From conducting research on your current business and your competitors, to preparing a solid strategic plan that leaves nothing undone - they do it all. And with a friendly approach and great attitude! I highly recommend.

     

Biz Casmer

      Founder, Sunflower Yoga Therapy    
   
           

The work I have done with The Strategy Department helped my business grow into new horizons. They helped me broaden my scope and view, celebrate my expertise and talents, and communicate more effectively with clients. All members of the team are experts in their fields. Their questions were thoughtful and directed, while still remaining open to my feedback and suggestions. The result has been positively transformative. I highly recommend their company to anyone looking to elevate their business to the next level… and beyond. Running your own business is a lot of work on your own. That’s why I appreciate the support and creativity offered by The Strategy Department.

     

Tina Langdok

      Certified International Yoga Therapist and Accredited Mindfulness Teacher    
   
           

Alicia is a highly skilled communicator who leverages her deep emotional intelligence to deliver business results. She has demonstrated skills in breaking down complex challenges into manageable programs of work and putting together cohesive teams expertly equipped to deliver outcomes. She supports teams through the lifecycle of a project and helps clarify the original commissioned work and identifies emerging work that needs to be completed. She is a dynamic coach and excels at working with individuals to work through their unique leadership challenges.

     

Julie Zachary

      Global Learning Leader | Board Member    
   
           

I had the pleasure of working with both Cass and Alicia where they each played a critical role in shaping the Natural Resources Growth Strategy. Cass brought a deep understanding of market dynamics and the ability to translate complex issues into clear, actionable strategies. She has a remarkable talent for listening, finding common ground, and galvanizing teams toward a shared goal. Her big-picture thinking—balanced with attention to detail—ensured that strategies not only inspired but also delivered measurable results. Alicia complemented this work with her exceptional skills in strategy development, stakeholder alignment, and market intelligence. She consistently identified opportunities and solutions that others might miss, providing insights that helped remove barriers and propel the team forward. Her clarity in setting priorities, coupled with her dedication and candor, was instrumental in developing achievable tactics and aligning them with strategic objectives. Together, their commitment, accountability, and collaborative spirit made a lasting impact, driving strategies that advanced both our mission and growth.

     

Kevin Janni

      Consulting Director at ERM    
   
           

I had the pleasure of working with Alicia in her role supporting the environment and sustainability teams at GHD. Alicia has a unique talent for understanding market drivers in the environmental consulting sector and translating complex strategies into clear, engaging messages. Her skill in communicating our vision both internally and externally was a significant asset. Alicia's passion for female empowerment and dedication to mentoring young women in the male-dominated engineering industry were truly inspiring. I highly recommend Alicia to any organization looking for a strategic professional who brings both market expertise and a commitment to fostering growth in others.

     

Katrina Kroeze

      Senior Advisor -- ESG, Sustainability & Stakeholder Engagement    
   
           

Alicia is one of the most creative and committed business development and communications professionals I have worked with across three different firms (GHD, Jacobs, CH2M). Her tenacity and adaptability are powerful traits during both time-sensitive pursuits and development of longer-term marketing strategies. Most importantly, she is a values-driven professional genuinely committed to making the world a better place.

     

Thomas Klin

      Business Advisory | Americas Leader    
   
           

Cass approaches each challenge with enthusiasm, confidence, and an experienced eye for what success looks like. Her contribution is transformational, not transactional. She is diligent, wholeheartedly committed to performance excellence and timely delivery, and consistently fosters an upbeat and encouraging collaboration among team members. She is a force multiplier for any collaboration on which she engages.

     

David Johnston

      Retired Client Relationship Manager    
   
           

Cassandra is the perfect combination of professionalism and realism. She is flexible but also strong when needed. She is extremely thoughtful and empathetic. Cassandra has a deep understanding of the consulting engineering business and she brings her extensive experience in capture planning, strategic planning and go-to-market strategies. Everyone who works with Cassandra is immediately grateful for her dedication, hard work and insight.

     

Patty Maloney

      Senior Pursuit Manager, Canada Federal at Stantec    
   
           

Whenever I’ve had the opportunity and pleasure to work with Cassandra, I am literally guaranteed exceptional output success. Her diligence and commitment to best practice is only surpassed by the amazingly creative solutions and suggestions she derives. Speed, great wit and personality, humility and persistence are just a few of the characteristics on which I can always be sure will accompany her great work. Cassandra consistently exceeds any of my expectations and yet makes it appear to be her simple standard. She is always fully committed to any team and project and is able to build a strong partnership and rapport with everyone she comes in contact with. Her strength is that she always puts people first; she’ll make sure that you always have everything that you need and that she is with you every step of the way.

     

Nellie Vieira

      Owner, true to the core™ - Forrest & Associates    
   
           

My experience with The Strategy Department has been fantastic! In a world that is so fast paced and stressful, it is a breath of fresh air to have a team who you can trust to get it all done. From conducting research on your current business and your competitors, to preparing a solid strategic plan that leaves nothing undone - they do it all. And with a friendly approach and great attitude! I highly recommend.

     

Biz Casmer

      Founder, Sunflower Yoga Therapy    
   
           

The work I have done with The Strategy Department helped my business grow into new horizons. They helped me broaden my scope and view, celebrate my expertise and talents, and communicate more effectively with clients. All members of the team are experts in their fields. Their questions were thoughtful and directed, while still remaining open to my feedback and suggestions. The result has been positively transformative. I highly recommend their company to anyone looking to elevate their business to the next level… and beyond. Running your own business is a lot of work on your own. That’s why I appreciate the support and creativity offered by The Strategy Department.

     

Tina Langdok

      Certified International Yoga Therapist and Accredited Mindfulness Teacher    
   
           

Alicia is a highly skilled communicator who leverages her deep emotional intelligence to deliver business results. She has demonstrated skills in breaking down complex challenges into manageable programs of work and putting together cohesive teams expertly equipped to deliver outcomes. She supports teams through the lifecycle of a project and helps clarify the original commissioned work and identifies emerging work that needs to be completed. She is a dynamic coach and excels at working with individuals to work through their unique leadership challenges.

     

Julie Zachary

      Global Learning Leader | Board Member    
   
           

I had the pleasure of working with both Cass and Alicia where they each played a critical role in shaping the Natural Resources Growth Strategy. Cass brought a deep understanding of market dynamics and the ability to translate complex issues into clear, actionable strategies. She has a remarkable talent for listening, finding common ground, and galvanizing teams toward a shared goal. Her big-picture thinking—balanced with attention to detail—ensured that strategies not only inspired but also delivered measurable results. Alicia complemented this work with her exceptional skills in strategy development, stakeholder alignment, and market intelligence. She consistently identified opportunities and solutions that others might miss, providing insights that helped remove barriers and propel the team forward. Her clarity in setting priorities, coupled with her dedication and candor, was instrumental in developing achievable tactics and aligning them with strategic objectives. Together, their commitment, accountability, and collaborative spirit made a lasting impact, driving strategies that advanced both our mission and growth.

     

Kevin Janni

      Consulting Director at ERM    
   
           

I had the pleasure of working with Alicia in her role supporting the environment and sustainability teams at GHD. Alicia has a unique talent for understanding market drivers in the environmental consulting sector and translating complex strategies into clear, engaging messages. Her skill in communicating our vision both internally and externally was a significant asset. Alicia's passion for female empowerment and dedication to mentoring young women in the male-dominated engineering industry were truly inspiring. I highly recommend Alicia to any organization looking for a strategic professional who brings both market expertise and a commitment to fostering growth in others.

     

Katrina Kroeze

      Senior Advisor -- ESG, Sustainability & Stakeholder Engagement    
   
           

Alicia is one of the most creative and committed business development and communications professionals I have worked with across three different firms (GHD, Jacobs, CH2M). Her tenacity and adaptability are powerful traits during both time-sensitive pursuits and development of longer-term marketing strategies. Most importantly, she is a values-driven professional genuinely committed to making the world a better place.

     

Thomas Klin

      Business Advisory | Americas Leader    
   
           

Cass approaches each challenge with enthusiasm, confidence, and an experienced eye for what success looks like. Her contribution is transformational, not transactional. She is diligent, wholeheartedly committed to performance excellence and timely delivery, and consistently fosters an upbeat and encouraging collaboration among team members. She is a force multiplier for any collaboration on which she engages.

     

David Johnston

      Retired Client Relationship Manager    
   
           

Cassandra is the perfect combination of professionalism and realism. She is flexible but also strong when needed. She is extremely thoughtful and empathetic. Cassandra has a deep understanding of the consulting engineering business and she brings her extensive experience in capture planning, strategic planning and go-to-market strategies. Everyone who works with Cassandra is immediately grateful for her dedication, hard work and insight.

     

Patty Maloney

      Senior Pursuit Manager, Canada Federal at Stantec    
   
           

Whenever I’ve had the opportunity and pleasure to work with Cassandra, I am literally guaranteed exceptional output success. Her diligence and commitment to best practice is only surpassed by the amazingly creative solutions and suggestions she derives. Speed, great wit and personality, humility and persistence are just a few of the characteristics on which I can always be sure will accompany her great work. Cassandra consistently exceeds any of my expectations and yet makes it appear to be her simple standard. She is always fully committed to any team and project and is able to build a strong partnership and rapport with everyone she comes in contact with. Her strength is that she always puts people first; she’ll make sure that you always have everything that you need and that she is with you every step of the way.

     

Nellie Vieira

      Owner, true to the core™ - Forrest & Associates