Industries
Our areas of expertise
and who we work with.
Our expertise spans a wide range of industries, giving us the ability to recognize patterns, anticipate challenges, and bring fresh solutions that drive meaningful results. From professional services and construction to architecture, engineering, health & fitness, and mission-driven organizations, we tailor our strategies to the unique context of each sector. By applying lessons learned across industries, we create approaches that are both innovative and practical, helping clients adapt and thrive in a rapidly changing environment.
Where candor accelerates progress, collaboration unlocks potential, and clarity drives growth.
Positioning for Growth: Building Visibility, Market Alignment, and Collaboration in the Natural Resources Assessment & Permitting Practice
With 10,000+ employees across infrastructure, energy, and environmental sectors, the firm had the capacity to lead in permitting and impact assessment. Yet the Natural Resources Assessment & Permitting Practice was constrained by low visibility, a lopsided market portfolio, and siloed culture.
Making Digital Real: Embedding Innovation Through the Digital Accelerator Program
In the Environment Market of a 10,000+ person global consultancy, strategy activation moved from slide decks to daily practice. By focusing on client prioritization, building a central Knowledge Hub, and creating a phased growth roadmap, the team improved pursuit discipline, strengthened win rates, and built a culture of clarity and collaboration. The result: strategy made real, with every action connected to long-term impact.
EHS&S Business Transformation — Workshop Design & Delivery
A leading environmental, health, and safety (EHS) team sought to elevate its impact and strengthen its role across regions. While the group had deep technical expertise and a solid base of established clients, the leadership team recognized untapped opportunities: stronger collaboration, clearer differentiation in the marketplace, and deeper integration of digital services.
Making Digital Real: Embedding Innovation Through the Digital Accelerator Program
A global consulting firm launched the Digital Accelerator Program to close the gap between digital strategy and project delivery. By embedding champions in teams, building a central hub, and sharing success stories—like cutting manual reporting hours by 50%—the firm drove higher tool adoption, client differentiation, and margin gains. The result: a culture of innovation made real and scalable.
RNG, No Time to Waste Campaign
At a global consulting firm of 10,000+ employees, led the No Time to Waste campaign spotlighting renewable natural gas (RNG) as a ready solution for climate and community impact. Partnering with technical experts, the initiative translated complex engineering into accessible storytelling—showcasing how municipal RNG systems reduce emissions, displace fossil fuels, and enable circular economies.
My experience with The Strategy Department has been fantastic! In a world that is so fast paced and stressful, it is a breath of fresh air to have a team who you can trust to get it all done. From conducting research on your current business and your competitors, to preparing a solid strategic plan that leaves nothing undone - they do it all. And with a friendly approach and great attitude! I highly recommend.
Biz Casmer
Founder, Sunflower Yoga Therapy
The work I have done with The Strategy Department helped my business grow into new horizons. They helped me broaden my scope and view, celebrate my expertise and talents, and communicate more effectively with clients. All members of the team are experts in their fields. Their questions were thoughtful and directed, while still remaining open to my feedback and suggestions. The result has been positively transformative. I highly recommend their company to anyone looking to elevate their business to the next level… and beyond. Running your own business is a lot of work on your own. That’s why I appreciate the support and creativity offered by The Strategy Department.
Tina Langdok
Certified International Yoga Therapist and Accredited Mindfulness Teacher
Alicia is a highly skilled communicator who leverages her deep emotional intelligence to deliver business results. She has demonstrated skills in breaking down complex challenges into manageable programs of work and putting together cohesive teams expertly equipped to deliver outcomes. She supports teams through the lifecycle of a project and helps clarify the original commissioned work and identifies emerging work that needs to be completed. She is a dynamic coach and excels at working with individuals to work through their unique leadership challenges.
Julie Zachary
Global Learning Leader | Board Member
I had the pleasure of working with both Cass and Alicia where they each played a critical role in shaping the Natural Resources Growth Strategy. Cass brought a deep understanding of market dynamics and the ability to translate complex issues into clear, actionable strategies. She has a remarkable talent for listening, finding common ground, and galvanizing teams toward a shared goal. Her big-picture thinking—balanced with attention to detail—ensured that strategies not only inspired but also delivered measurable results. Alicia complemented this work with her exceptional skills in strategy development, stakeholder alignment, and market intelligence. She consistently identified opportunities and solutions that others might miss, providing insights that helped remove barriers and propel the team forward. Her clarity in setting priorities, coupled with her dedication and candor, was instrumental in developing achievable tactics and aligning them with strategic objectives. Together, their commitment, accountability, and collaborative spirit made a lasting impact, driving strategies that advanced both our mission and growth.
Kevin Janni
Consulting Director at ERM
I had the pleasure of working with Alicia in her role supporting the environment and sustainability teams at GHD. Alicia has a unique talent for understanding market drivers in the environmental consulting sector and translating complex strategies into clear, engaging messages. Her skill in communicating our vision both internally and externally was a significant asset. Alicia's passion for female empowerment and dedication to mentoring young women in the male-dominated engineering industry were truly inspiring. I highly recommend Alicia to any organization looking for a strategic professional who brings both market expertise and a commitment to fostering growth in others.
Katrina Kroeze
Senior Advisor -- ESG, Sustainability & Stakeholder Engagement
Alicia is one of the most creative and committed business development and communications professionals I have worked with across three different firms (GHD, Jacobs, CH2M). Her tenacity and adaptability are powerful traits during both time-sensitive pursuits and development of longer-term marketing strategies. Most importantly, she is a values-driven professional genuinely committed to making the world a better place.
Thomas Klin
Business Advisory | Americas Leader
Cass approaches each challenge with enthusiasm, confidence, and an experienced eye for what success looks like. Her contribution is transformational, not transactional. She is diligent, wholeheartedly committed to performance excellence and timely delivery, and consistently fosters an upbeat and encouraging collaboration among team members. She is a force multiplier for any collaboration on which she engages.
David Johnston
Retired Client Relationship Manager
Cassandra is the perfect combination of professionalism and realism. She is flexible but also strong when needed. She is extremely thoughtful and empathetic. Cassandra has a deep understanding of the consulting engineering business and she brings her extensive experience in capture planning, strategic planning and go-to-market strategies. Everyone who works with Cassandra is immediately grateful for her dedication, hard work and insight.
Patty Maloney
Senior Pursuit Manager, Canada Federal at Stantec
Whenever I’ve had the opportunity and pleasure to work with Cassandra, I am literally guaranteed exceptional output success. Her diligence and commitment to best practice is only surpassed by the amazingly creative solutions and suggestions she derives. Speed, great wit and personality, humility and persistence are just a few of the characteristics on which I can always be sure will accompany her great work. Cassandra consistently exceeds any of my expectations and yet makes it appear to be her simple standard. She is always fully committed to any team and project and is able to build a strong partnership and rapport with everyone she comes in contact with. Her strength is that she always puts people first; she’ll make sure that you always have everything that you need and that she is with you every step of the way.
Nellie Vieira
Owner, true to the core™ - Forrest & Associates
My experience with The Strategy Department has been fantastic! In a world that is so fast paced and stressful, it is a breath of fresh air to have a team who you can trust to get it all done. From conducting research on your current business and your competitors, to preparing a solid strategic plan that leaves nothing undone - they do it all. And with a friendly approach and great attitude! I highly recommend.
Biz Casmer
Founder, Sunflower Yoga Therapy
The work I have done with The Strategy Department helped my business grow into new horizons. They helped me broaden my scope and view, celebrate my expertise and talents, and communicate more effectively with clients. All members of the team are experts in their fields. Their questions were thoughtful and directed, while still remaining open to my feedback and suggestions. The result has been positively transformative. I highly recommend their company to anyone looking to elevate their business to the next level… and beyond. Running your own business is a lot of work on your own. That’s why I appreciate the support and creativity offered by The Strategy Department.
Tina Langdok
Certified International Yoga Therapist and Accredited Mindfulness Teacher
Alicia is a highly skilled communicator who leverages her deep emotional intelligence to deliver business results. She has demonstrated skills in breaking down complex challenges into manageable programs of work and putting together cohesive teams expertly equipped to deliver outcomes. She supports teams through the lifecycle of a project and helps clarify the original commissioned work and identifies emerging work that needs to be completed. She is a dynamic coach and excels at working with individuals to work through their unique leadership challenges.
Julie Zachary
Global Learning Leader | Board Member
I had the pleasure of working with both Cass and Alicia where they each played a critical role in shaping the Natural Resources Growth Strategy. Cass brought a deep understanding of market dynamics and the ability to translate complex issues into clear, actionable strategies. She has a remarkable talent for listening, finding common ground, and galvanizing teams toward a shared goal. Her big-picture thinking—balanced with attention to detail—ensured that strategies not only inspired but also delivered measurable results. Alicia complemented this work with her exceptional skills in strategy development, stakeholder alignment, and market intelligence. She consistently identified opportunities and solutions that others might miss, providing insights that helped remove barriers and propel the team forward. Her clarity in setting priorities, coupled with her dedication and candor, was instrumental in developing achievable tactics and aligning them with strategic objectives. Together, their commitment, accountability, and collaborative spirit made a lasting impact, driving strategies that advanced both our mission and growth.
Kevin Janni
Consulting Director at ERM
I had the pleasure of working with Alicia in her role supporting the environment and sustainability teams at GHD. Alicia has a unique talent for understanding market drivers in the environmental consulting sector and translating complex strategies into clear, engaging messages. Her skill in communicating our vision both internally and externally was a significant asset. Alicia's passion for female empowerment and dedication to mentoring young women in the male-dominated engineering industry were truly inspiring. I highly recommend Alicia to any organization looking for a strategic professional who brings both market expertise and a commitment to fostering growth in others.
Katrina Kroeze
Senior Advisor -- ESG, Sustainability & Stakeholder Engagement
Alicia is one of the most creative and committed business development and communications professionals I have worked with across three different firms (GHD, Jacobs, CH2M). Her tenacity and adaptability are powerful traits during both time-sensitive pursuits and development of longer-term marketing strategies. Most importantly, she is a values-driven professional genuinely committed to making the world a better place.
Thomas Klin
Business Advisory | Americas Leader
Cass approaches each challenge with enthusiasm, confidence, and an experienced eye for what success looks like. Her contribution is transformational, not transactional. She is diligent, wholeheartedly committed to performance excellence and timely delivery, and consistently fosters an upbeat and encouraging collaboration among team members. She is a force multiplier for any collaboration on which she engages.
David Johnston
Retired Client Relationship Manager
Cassandra is the perfect combination of professionalism and realism. She is flexible but also strong when needed. She is extremely thoughtful and empathetic. Cassandra has a deep understanding of the consulting engineering business and she brings her extensive experience in capture planning, strategic planning and go-to-market strategies. Everyone who works with Cassandra is immediately grateful for her dedication, hard work and insight.
Patty Maloney
Senior Pursuit Manager, Canada Federal at Stantec
Whenever I’ve had the opportunity and pleasure to work with Cassandra, I am literally guaranteed exceptional output success. Her diligence and commitment to best practice is only surpassed by the amazingly creative solutions and suggestions she derives. Speed, great wit and personality, humility and persistence are just a few of the characteristics on which I can always be sure will accompany her great work. Cassandra consistently exceeds any of my expectations and yet makes it appear to be her simple standard. She is always fully committed to any team and project and is able to build a strong partnership and rapport with everyone she comes in contact with. Her strength is that she always puts people first; she’ll make sure that you always have everything that you need and that she is with you every step of the way.